Marketing
Online marketing strategy

Online marketing strategy

A lot of clients have come to me asking if I could build a website for them. Or if I can help them rank higher in Google. Then they look puzzled when I ask them: "Why?" After all, who doesn't want a website that's on top of the Google rankings.

Yet succes in the online world requires more than just a good looking website and some SEO tricks. The most succesful companies on the internet have a comprehensive online marketing strategie that is a natural extension of their overall business strategy. If you want your business to succeed online, you have to develop a good strategy as well. Some of the questions you should answer for yourself are:

  • Who am I trying to reach? What is my target audience?
  • What do I want my audience to think or do?
  • How soon do I want to see results?
  • What resources (people, time, money) do I have available?

Different answers to these questions yield a vastly different optimal marketing strategy. An enterpreneur who has $5,000 to spend on increasing sales in the next quarter should follow a completely different strategy than a multinational with a $1 million budget to establish new brand awareness in Asia. Knowing where your resources are best spent is a crucial part of effective online marketing.

Hire an online marketing consultant

The world wide web is a complex environment in which you have many options to engage your audience. Some are highly effective, some are a waste of time and money, and some may actually do your business more harm than good. To navigate this field it helps to have someone to guide you. I can be your guide.

I have years of experience in online marketing, have developed many succesful websites, and I know what works and what doesn't. I also have an academic background in Industrial Engineering and Management, which helps me understand the strategic logic of your business. Where other online marketing consultants will often go no further than to set you up with a website and a pay-per-click campaign, I will help you develop a total online strategy that is a natural extension of your overall business strategy.

 

Contact us

If you have any questions, we would be happy to answer them for you. Please contact us by e-mail at:

info @ seotope . com